Degen Distillery

Introducing Degen Distillery

Degen Distillery, in collaboration with Brewdog and Google, has co-created one of the world’s fastest-growing spirits brands. By tapping into a global community of risk-takers, innovators, and disruptors, Degen Distillery is leading the charge through a groundbreaking concept known as social distribution. This visionary approach is also shaping the future of Real World Assets and consumer crypto.

Highlights

• Hosted 15 events with over 700,000 attendees.
• Sold out two NFT collections.
• Featured at 25 major music festivals this summer.
• First bottle drop sold out in just 24 hours.
• Secured major distribution deals across the UK, Europe, and the USA.
• Team from Red Bull, Grey Goose, Jack Daniels & more
• Partnered with Brewdog and Google.

Features && Products

• 721 Vodka: Degen Distillery’s flagship premium spirit product.
• TAP (Tokenized Affiliate Protocol): A platform that allows users to sell products and tokenize their sales contracts, enabling ownership and future revenue sharing.
• Social Distribution Model: Empowers users to distribute Degen products globally and tokenize the resulting sales contracts.
• RWA Integration: Sales contracts created through TAP are tokenized, blending real-world commerce with crypto.
• Global Events and Community Building: Hosted large-scale events (15 events with over 700,000 attendees) to engage and grow the brand community.
• NFT Collections: Successfully launched and sold out two NFT collections tied to the brand experience.

Revenue Streams

• Sales of Physical Bottles: Core revenue generated by selling premium spirits (such as 721 Vodka) directly to consumers through events, venues, and grocery stores.
• Transaction Fees via TAP (Tokenized Affiliate Protocol): Future revenue from charging transaction fees on sales contracts created through TAP — not only from Degen’s own products but also from other companies using the platform.

Tokenomics & Token Utilities

• Token Ticker: $DRINK
• Token Standard: ERC-20
• Network: Base
• Total Supply: 721,000,000
• Exclusive Access: Holders of the $DRINK token are granted first-hand access to a curated selection of Degen Distillery’s premium spirits, merchandise, and unique experiences. Pre-sales of limited edition bottles are made exclusively in $DRINK.
• Member Rewards: The token is a vehicle for rewarding engagement, allowing members to accrue benefits proportionate to their participation within the ecosystem.
• Global Events Participation: Ownership of $DRINK tokens offers entry into a world of select events, providing opportunities for members to immerse themselves in the brand culture and connect with like-minded individuals globally.
• Purchase of Tangible Products: Whether it’s at a Degen Distillery event, partner event, Degen Distillery venue, or partner venue, $DRINK allows you to purchase real beverages at real-life locations.
• Access to Future Mints: Holding a specified amount of $DRINK grants members access to exclusive future mints.

Team

• Sammy Verghese – Founder & CEO: Exited founder of a $30M revenue business; built a top 5 music venue in the UK, one of the fastest-growing events companies, and organized 20,000-capacity festivals.
• Luke Robertson – Director of Web3 & Creative: Exited founder in prop trading, creative design, and e-commerce; creator and host of “Minted” on Rug Radio (Web3 Twitter/X Space).
• Diego Borgo – Director of Brand: Formerly worked with adidas, Porsche, Salesforce, and more.
• Dan Simmons – Director of Sales: Previous experience with Red Bull, Bacardi (Grey Goose, Patron, Bombay Sapphire, Martini), and Brown-Forman (Jack Daniels, Chambord).
• Jordan Robinson – Director of Partnerships: Previous experience at KPMG, Deloitte, Yieldly, and Journee.
• Alex Muresan – Director of Operations: Exited founder in the entertainment industry.
• Rosie Swaffer – Head of Marketing: Previous marketing roles at MeatLiquor, Patty & Bun, and more.

Investors & Partnerships

Investors: Covey, AcquireFi, Aussie Capital, Unreal Capital, DWF Labs, Ape Terminal, Gemhead Capital, Rarestone Compass, GAINS Associates, XTream Capital, OSF, Zeneca, Hans Sundby, 220 KOLs + more

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