Midle

Introducing Midle

Midle is an all-in-one marketing platform that enhances user acquisition, engagement, and retention for both Web2 and Web3 brands. By implementing a task-to-earn model, it incentivizes users to complete various social media and on-chain tasks, rewarding them with tokens and NFTs. Brands can create tailored campaigns accessible to Midle’s extensive user base across more than 140 countries, thereby boosting brand awareness and digital presence.

The platform’s data-driven approach offers detailed analytics through a comprehensive dashboard, enabling brands to monitor campaign performance and refine marketing strategies effectively. Midle’s anti-bot system ensures genuine user engagement, while its gamified clan system fosters competition and loyalty among users. Additionally, Midle facilitates the transition from Web2 to Web3 for traditional brands, providing seamless access to a diverse and engaged audience.

Highlights

• Partnered with over 350 projects, including Linea, Sei, Scroll, Taiko, The Sandbox, CoreDAO, and many more!

• Reached clients and campaigns in more than 140 countries, with over 300,000 individual active users.

• Seven free airdrops for stakers are already live!

• Accelerated by CoinTelegraph and Albaraka Garaj.

• Backed by Castrum Capital, Nadmah, GAMI, and NovaClubAI.

• Supported by grants from Microsoft, Google, BNB Chain, Telos, Haqq Network, CovalentHQ, and Nibiru Chain.

Features & Products

• Tasks: Users complete social media and on-chain tasks to earn points and tickets, which can be redeemed for rewards. Campaigns: Brands can create specialized campaigns with unique tasks, offering users opportunities to participate and earn rewards.

• Leaderboards: Users and clans compete on leaderboards, fostering competition and providing additional rewards for top performers.

• Giveaways: Regular weekly and monthly giveaway their earned tickets for chances to win various prizes. 

• Events: Special events are organized to engage users further, offering unique rewards and enhancing community interaction.

• Points and Tickets: Completing tasks earns users points and tickets, which can be used to participate in giveaways

• Clans: Users can join or create clans to collaborate with others, accumulate clan points, and compete collectively for rewards. 

• Simplified Token Distribution: Midle’s Airdrop Launcher enables projects to efficiently conduct airdrops, allocating tokens to Midle stakers and enhancing user engagement within the ecosystem. 

• Segmentation: Offers geo-targeting to optimize campaign relevance by delivering content based on user location and provides a business dashboard to track real-time metrics like CPA and CPD.

• Real Engagement: Ensures authentic engagement with features like Engagement Guard to monitor task authenticity, Antibot Solutions to prevent fraudulent activity through wallet and behavior analysis, and Trust Score to assess user reliability based on KYC, platform behavior, and long-term engagement.

• Automation: Features an Automated Task System that creates tasks from social media posts to enhance engagement effortlessly and Account Managers who provide personalized support to optimize campaign impact and efficiency.

Roadmap

Revenue Streams

• Midle Points: Brands purchase Midle Points to create tasks & Midle Points can be purchased with crypto or credit card payment

• Campaigns: Brands buy the campaign area on Midle’s homepage and use it for their own campaigns to distribute the rewards they want.

• Subscriptions: Brands can purchase a monthly subscription to benefit from many special services, such as tailor-made campaigns, automated task systems, and one-to-one customer success service.

• SDK Support: Through the Midle SDK, projects will be able to create all tasks in Midle on their own websites. They will be paid according to the number of completed tasks.

Tokenomics & Token Utilities

• Token Ticker: $MIDLE

• Token Standard: BEP-20

• Network: BNB Chain

• Total Supply: 1,000,000,000

• Fully Diluted Valuation: $10,000,000

• Initial Market Cap Without Liquidity: $261,000

• Initial Market Cap: $561,000

Finceptor’s investors will participate in the Public Round and will have 15% of their tokens available at launch.

$MIDLE Token Utilities

• B2C Token Utilities

  • Participate in special campaigns and tasks by staking Midle tokens.
  • Earn tickets and token rewards based on the amount of staked tokens.
  • Receive whitelist rewards for token stakers.
  • Access Midle token staking pools with different APRs.
  • Join campaigns and tasks, including seasonal ones, based on staked amounts.
  • Earn bonus tickets (1.5x, 2x, or 3x) based on staking amounts and pools.
  • Gain whitelist rewards from upcoming projects using Midle tokens.
  • Enjoy leaderboard and giveaway rewards with Midle tokens.

• B2B Token Utilities

  • Participate in ecosystem groups.
  • Access free automated task systems and additional features by staking.
  • Benefit from Midle token staking pools with varied APRs.
  • Use services for free by staking Midle tokens.
  • Avail discounts on Midle Point and subscription purchases.

• Mechanisms

  • Buyback Mechanism: 30% of project payments are used for token buybacks.
  • Burn Mechanism: 100 Midle tokens are burned for each new user, with burns every three months post-IDO.
  • Stake Mechanism: Both B2C and B2B stakers gain access to utilities like staking pools, discounts, and campaign participation.

Marketing & User Acquisition Strategy

Midle’s go-to-market strategy focuses on leveraging its token utilities to attract both individual users (B2C) and businesses (B2B). For B2C users, Midle offers incentives such as participation in special campaigns, earning rewards through staking, and access to exclusive whitelist opportunities. This approach aims to build a loyal user base by providing tangible benefits for engagement. On the B2B front, Midle provides businesses with access to ecosystem groups, automated task systems, and discounts on services, encouraging corporate adoption of the platform. The integration of mechanisms like token buybacks and burns further enhances token value, creating a compelling proposition for users and businesses alike.

Team

• Kavin Mahbubani / CEO: A skilled business development leader with extensive experience in the Web3 industry. Kavin advises startups and provides Public Affairs and Business Development consulting for businesses expanding into the UAE.

• Fatih Dinçel / Co-Founder: COO at GAMI World with a background in creative strategy for global brands like Starbucks and Mercedes-Benz. Fatih co-founded Midle and oversees business development and marketing operations.

• Berkay Hacıfettahoğlu / COO: An experienced Web3 professional with expertise in product development, software, marketing, and social media. Berkay has successfully managed multiple GAMI projects as a Product Manager.

Investors & Partnerships

Disclaimer

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